Honest Tea backs UK marketing push ahead of latest new product

first_imgHonest Tea backs UK marketing push ahead of latest new productPosted By: News Deskon: July 13, 2017In: Beverage, Industries, Manufacturing, Soft drinks, Tea & CoffeePrintEmailCoca-Cola will ramp up its marketing support for Honest Tea in the UK, as it looks to encourage sales of a new iced tea.According to Coca-Cola European Partners, the brand will witness ‘a significant investment’ in experiential, out-of-home and PR activity in avid to drive further awareness among British consumers. The drinks, described as America’s favourite organic tea, were launched in the UK market last year.Honest Tea will also build on recent consumer insight by creating a smaller-sized range of fruit herbal tea drinks. The 375ml bottles deliver just 71kcal each and are more convenient for consumers who want a refreshing on-the-go drink. They will roll out across the UK at the end of summer.Coca-Cola European Partners GB operational marketing director Simon Harrison said: “In just 12 months, Honest has recruited a loyal audience in the UK and is continuing to grow. This is our first organic brand and it complements our existing range, increasing the breadth of categories our brands feature in. We’re embarking on a significant marketing campaign this summer which highlights the brand’s organic credentials whilst driving trial via targeted experiential activity.”The new range of drinks is available in three flavours, combining herbal tea with organic fruit juices and cane sugar. They are lemon with honey, orange and mango, and pomegranate and blueberry. All will be sold under the label Honest Organic.The integrated marketing campaign will combine PR, experiential and retail activity, primarily targeting consumers in London and the South East. Key elements of the campaign include a partnership with environmental charity Groundwork, with the aim of bringing more green spaces to busy urban communities and encouraging people to enjoy being outdoors. Honest will bring a green sanctuary to people in London through a pop-up experiential event in early July, giving consumers the opportunity toparticipate in activities and sample Honest’s new range.It will be supported by a wider street sampling campaign across the capital throughout June and July, promoted through PR and influencer content.The 375ml range will then be available from the end of summer.Share with your network: Tags: Coca-ColaHonest Teaiced teaUKlast_img read more

Interview Kantars Jason Yu discusses Chinese retail trends

first_imgInterview: Kantar’s Jason Yu discusses Chinese retail trendsPosted By: Martin Whiteon: May 08, 2018In: Business, Food, Industries, Interviews, RetailPrintEmailEarlier this year, projections released by analysts at Mizuho bank claimed that retail sales in China were set to overtake the US in 2018, as the country’s growing middle-class begins to exercise its spending power.This growth provides an opportunity for food and beverage companies if they can identify the needs of Chinese consumers and adapt their products and services to meet their demands.Jason Yu, general manager of Kantar Worldpanel Greater China spoke at the Food and Beverage Innovation Forum 2018 (FBIF2018) in Shanghai, China about trends in the Chinese retail market such as e-commerce, premiumisation and ‘social commerce’, and he provided further detail to FoodBev’s Martin White.How is China different to other food and drink markets, and are there ways in which it’s very similar too?We saw very little volume growth in China over the last few years, as the country is ageing and the market is maturing compared with many other emerging Asian countries.Market value was mainly driven by premiumisation and urbanisation, yet China is showing very similar patterns in terms of growth themes – i.e. pursuit of health, convenience and pleasure – that are occurring in other countries.How can brands and companies best configure their products to appeal to Chinese consumers in 2018?Aside from good quality, brands will have to deliver a compelling experience to consumers through its design, employment of technology and meeting the aspirational needs of millennials.In addition, brands will have to take a side, either offering high quality with extremely competitive brands or go luxury/premium. It is very difficult to stick in the middle.Can you tell us how trends such as ‘social commerce’ have affected the Chinese retail market? For instance, what effect do Weibo and WeChat have?Social media is not just as a space to interact with others, but also a place where people shop online. In 2017, WeChat channel achieved a staggering 52% growth, and accounted for 1.4% in FMCG spend.Though still relatively small, it represents a promising growth engine as Tencent began a serious push to open up its platform for developers to build e-commerce stores and a wide range of online services.As WeChat’s wallet allows users to seamlessly make in-app purchases and social networking allows users to influence each other’s buying decisions, social commerce is also expected to facilitate sales conversion for all stores.E-commerce continues to grow in the Chinese market – how do you think this will continue to challenge brands and what do you think they will have to do in order to adapt?Brands will have to stop thinking about e-commerce platforms like Tmall and JD as merely a sales channel – they are offering brand engagement and consumer activation with the leverage of a wider internet eco-system in China.Many brands are now building organisational suites under e-commerce, focusing on marketing, logistics, innovation etc as opposed to treating it as one of the many sales channels.How has the emerging middle class affected the country’s food and beverage market, if at all, and how do you expect this to change in future?Emerging middle-class consumers in China are characterised by higher spending power and demand for high-quality products.They are increasingly in pursuit of experiences and aspirational products as their basic needs are fulfilled.In retail, we are seeing the rise of a number of new retail formats such as brand stores, pop-up stores and hybrid stores which cater to their needs.Middle-class consumers are willing to pay for quality and pleasure, hence premiumisation has been the major theme underlying the market development.What do you think lies ahead for China’s retail market in 2018?2018 will continue to be a challenging time for the food and beverage market. However, there are opportunities for growth.Brands will have to build a deep connection with consumers to occupy their mind space. They will have to focus more on experience and leverage all the new occasions – especially OOH – to trigger new purchase opportunities.Jason Yu spoke at the Food and Beverage Innovation Forum 2018 (FBIF2018) in Shanghai, China, hosted by Simba Events Share with your network: Tags: ChinainterviewKantar Worldpanelretaillast_img read more

Nespresso Canada teams up with Canada Post for capsule recycling

first_imgNespresso Canada teams up with Canada Post for capsule recyclingPosted By: News Deskon: June 11, 2018In: Beverage, Business, Industries, Social Responsibility, Social responsibility, Tea & CoffeePrintEmailNespresso Canada has partnered with Canada Post to allow consumers to recycle their used aluminium Nespresso capsules by sending them back through the mail, at no extra cost.As of today, consumers living in Alberta, Saskatchewan, Manitoba, Ontario and all of Atlantic Canada will be able to place their used Nespresso capsules in a fully recyclable red bag provided for free by Nespresso Canada when coffee capsules are purchased. They can then drop off the sealed capsule-filled bag at a Canada Post outlet or in a red Canada Post mailbox.The used aluminium capsules are shipped to a local partner where they undergo a technological process which mechanically separates the coffee grounds from the capsule.The aluminium is repurposed and the coffee grounds are transformed into compost, used by farms. The recycling process is entirely supported and paid for by Nespresso at no extra cost to consumers.Nespresso Canada president Jean-Luc Valleix said: “The red bag solution aims to increase the collection capacity of used aluminium Nespresso capsules by making it as easy as possible for our customers to participate.  “We have always set ourselves apart, as evidenced by our decision to develop capsules with aluminium, a material that not only preserves the freshness of coffee grounds but is also infinitely recyclable. “Nespresso has been committed to ensuring sustainability for more than 25 years, taking an active stance in working with local partners and governments and investing in tailored recycling solutions across Canada and around the world.”Canada Post vice president Rod Hart added: “We are delighted to partner with Nespresso Canada and to help it achieve its goals. We take great pride in helping Canadian businesses grow, and in offering more convenience to busy Canadians.”Nespresso said it is currently launching, or has launched, recycling solutions in all Canadian provinces and territories with the goal to continue expansion until there is full coverage in every municipality in the country.Its green bag recycling programme was recently launched as a pilot in Vancouver and is currently available in more than 300 municipalities in the province of Quebec. Residents can put their used capsules in a fully recyclable green bags and place the sealed capsule-filled bag in their household’s recycling bin. Share with your network: Tags: coffee capsulesNespressorecyclingsustainabilitylast_img read more

European soft drinks industry sets sustainable packaging goals

first_imgEuropean soft drinks industry sets sustainable packaging goalsPosted By: Martin Whiteon: September 17, 2018In: Beverage, Environment, Industries, Packaging, Social Responsibility, Soft drinksPrintEmailThe Union of European Soft Drinks Associations (Unesda) has set new sustainable packaging goals, including a commitment to ensure that 100% of soft drinks plastic packaging across the EU will be recyclable by 2025.Other commitments made by the Union include a target to ensure that PET bottles used for soft drinks will contain a minimum of 25% recycled material by 2025, and an aim to increase collection and recycling rates of plastic bottles across the EU.A statement from the Union says that beverage packaging is already the most collected packaging across the EU, and these new ambitions will aim to build a circular model for plastic packaging by further improving its recyclability, recycled content, collection, and reuse.The commitment will cover all current EU nations, as well as Switzerland and Norway.Unesda director general, Sigrid Ligné said: “Achieving circularity through optimal collection, recycling and use of recycled PET is a top priority for our industry.“Unesda members want all their packaging, including plastics, to be collected and recycled and not discarded on our streets, oceans and waterways.“To achieve this, packaging collection systems must be well designed, set-up and managed by industry.“Improved collection and recycling, alongside greater consumer awareness, are key to increasing the rPET content of beverage bottles.”Share with your network: Tags: Europepackagingsoft drinkssustainabilityUnesdalast_img read more

Beyond Meat adds Beyond Beef to its meat alternative range

first_imgBeyond Meat adds Beyond Beef to its meat alternative rangePosted By: Martin Whiteon: March 05, 2019In: Business, Food, Industries, Innovation, New products, NutritionPrintEmailBeyond Meat has added a new product to its meat alternative range called Beyond Beef, a plant-based alternative to ground beef.According to Beyond Meat, Beyond Beef replicates the taste, texture and versatility of ground beef, but with the added health and sustainability benefits of a plant-based meat alternative.Made with a blend of mung bean, pea and rice protein, Beyond Beef has 25% less saturated fat than conventional ground beef, containing approximately 6g of saturated fat and 20g of protein per serving.Beyond Beef can used in a range of applications as a substitute for ground beef, including tacos, meatballs, sliders, empanadas and more, and the product contains no antibiotics, hormones, soy, gluten or genetically modified organisms.Beyond Meat says that the product will be released in retailers nationwide in the US later this year.Ethan Brown, founder and CEO of Beyond Meat, said: “We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods.“As is our commitment, we’ve built this latest addition to our family of plant-based meats while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten.”Beyond Meat rose to prominence with the release of the plant-based Beyond Burger, and has since drawn investment from major meat companies such as Tyson Foods and from prominent figures such as Leonardo DiCaprio.In November last year, the company announced its intention to go public an IPO worth $100 million, as the company aimed to capitalise on the rapid growth of its plant-based meat alternative portfolio.Meat alternatives are becoming increasingly popular, with many consumers opting for plant-based products due to health and sustainability concerns, and a number of major food company’s are seeking to capitalise on the trend.In January, Nestlé announced plans to introduce a plant-based, meat-free burger in the spring called the ‘Incredible Burger’, which is set to rival other meat alternatives such as the Beyond Burger and the Impossible Burger, while companies such as Aleph Farms – which released what it claimed is ‘the world’s first’ cell-grown minute steak – are opting for lab-grown meat as another method of ethnically-producing protein.Share with your network: Tags: Beyond Meatmeat alternativesUSlast_img read more

Maple Leaf to build 310m plantbased protein facility in Indiana

first_imgMaple Leaf to build $310m plant-based protein facility in IndianaPosted By: Jules Scullyon: April 09, 2019In: Food, Industries, ManufacturingPrintEmailMaple Leaf Foods and its Greenleaf Foods subsidiary have announced plans to construct a $310 million plant-based protein food processing facility in Shelbyville, Indiana.The site will more than double Greenleaf Foods’ production capacity to meet “surging consumer demand” for its portfolio of brands, including Field Roast and Lightlife Foods, which Maple Leaf bought in 2017 for $120 million and $140 million respectively.At approximately 230,000 square feet, the facility will service customers across North America and construction is expected to start in late spring 2019, with production start-up expected in the fourth quarter of 2020. Maple Leaf said the site supports future expansion with multiple phases of investment expected over the next decade to meet forecasted market growth. The company will employ approximately 460 people at the new facility.Last October, Maple Leaf announced the formation of its Greenleaf Foods subsidiary to head its plant-based businesses.According to the company, plant-based protein represents a $1 billion North American market. High growth rates are expected to continue as consumers look to cut back on meat intake. Maple Leaf released a pea protein-based burger under its Lightlife brand in January.Michael McCain, Maple Leaf CEO, said: “This investment will secure our ongoing leadership in this rapidly expanding market. By establishing a large-scale North American network, we will continue to meet rapidly growing demand for delicious protein alternatives and create a centre of excellence for innovation. It will escalate the financial contribution of this business and advance Maple Leaf’s vision to be the most sustainable protein company on earth.”Field Roast’s portfolio includes plant-based sausages, roasts, loaves and deli slices. In January, Maple Leaf launched a line of pea protein-based meat alternatives, including a new plant-based burger, under the Lightlife portfolio, as part of a redesign to mark the brand’s 40thanniversary.The range consists of a plant-based burger, bratwurst sausage, Italian sausage and an alternative to ground meat. Maple Leaf said the range “offers the taste, texture, aroma and appearance of traditional meat”.Headquartered in Mississauga, Ontario, Maple Leaf revealed plans last November to build a CAD 660 million ($497.7 million) facility in London, Ontario, which it said will be “one of the most technologically advanced poultry processing plants in the world”.Share with your network: Tags: Field RoastGreenleaf FoodsLightlife FoodsMaple Leaf Foodsplant-basedUSveganlast_img read more

Judge orders Florida shooting suspect to be held in jail without bond

first_imgShare on Facebook Share on Twitter Judge orders Florida shooting suspect to be held in jail without bond – video,Play Video Last modified on Fri 16 Feb 2018 04.24 EST Topics Parkland, Florida school shooting Nikolas Cruz, 19, has appeared in court charged with murder of 17 people and will be held in jail without bond, a Broward County judge has ordered.  The ex-student walked into the Marjory Stoneman Douglas high school in Parkland on 14 February and opened fire on students and teachers, Broward County sheriff Scott Israel said. Police believe he acted alone Shares3838center_img US news Share via Email Thu 15 Feb 2018 16.35 EST Source: AP 1:16 US newslast_img

Joe Biden lets slip that he will run for president – or

first_img Read more Share on Twitter Joe Biden lets slip that he will run for president – or does he? This article is more than 4 months old Share on Twitter news @MartinPengelly Former vice-president Joe Biden addresses a Democratic party dinner in Delaware.Photograph: Jonathan Ernst/Reuters First published on Sun 17 Mar 2019 03.07 EDT Former vice-president tells Delaware crowd he has ‘the most progressive record of anybody running’ – then corrects himself Reuse this content Topics Sun 17 Mar 2019 11.00 EDT Share on Facebook Joe Biden has appeared to confirm he will mount another campaign for the White House, telling guests at a Delaware Democratic party dinner he has “the most progressive record of anybody running”. Biden indicated the remark was a slip of the tongue but many in the crowd stood to cheer regardless. Joe Biden There are now 16 candidates for the Democratic nomination to run against Donald Trump, the former Texas congressman Beto O’Rourke having entered the race this week. The New York senator Kirsten Gillibrand formally declared her run on Sunday morning.Biden, 76 and a former Delaware senator and US vice-president, has not announced either an exploratory committee or a formal candidacy, but he has been widely reported to be on the verge, as much as “95%” decided, of doing so.Early polls have placed him top, his nearest challenger the Vermont independent senator Bernie Sanders, another familiar face to voters after his 2016 campaign.Should Biden enter, he would be in the centre of a field strongly influenced by progressive ideals flourishing among the Democratic base in response to Sanders’ surge last time and the hard-right policies of the Trump White House.At the dinner in Dover on Saturday night, Biden said: “I know I get criticised. I’m told I get criticised by the new left. I have the most progressive record of anybody running for the – anybody who would run.”As a cheering crowd nearly drowned him out, he crossed himself and added that he “didn’t mean it”. Joe Biden Martin Pengelly and agencies On Sunday a declared Democratic candidate, the Minnesota senator Amy Klobuchar, appeared on CNN’s State of the Union. After defending her own record on law and order issues, she was asked about Biden’s remarks in Delaware and whether he was progressive enough or not.Biden had been “running things for a long time”, Klobuchar said, adding that she was sure he would be “able to point to some major accomplishments that are progressive, and will have to explain things that weren’t as progressive”.“I think every candidate is going to have to do that,” she said.Biden’s career is so long that he has collected a number of issues on which he attracts criticism from progressives, among them his treatment in 1991 of Anita Hill, who accused the supreme court nominee Clarence Thomas of sexual harassment, and his support for school segregation in the 1970s.The Delaware senator Chris Coons told ABC’s This Week “there are things that [Biden] was involved in or said or voted for 25 or 30 or even 40 years ago that I expect he will get asked about on the trail.“But he has a real and solid record of stepping forward and being a champion for civil rights, for women’s rights, for LGBTQ rights, and I think that on the whole the Democratic primary electorate will be very satisfied with Joe Biden’s record and his vision for our country.” Since you’re here… Share on Facebook Nonetheless, much of Biden’s speech sounded like a test of campaign themes and soundbites, particularly criticism of Trump.“The only thing strong enough to tear America apart,” he said, “is America itself and we’ve seen its start.”He also accused Trump of backing away from the country’s role as a leader on the world stage and abandoning its allies, and said it was no coincidence “fake news” – one of Trump’s favourite terms – “has become the phrase of choice for every despot terrorising his people”.“We’re literally in a battle for the soul of America,” Biden said.Before the former vice-president spoke, Delaware’s governor, John Carney, said he “doesn’t just look like he’s back, he looks like he’s ready for a fight”.Carney added: “In my humble opinion, we have never needed Joe Biden more than we need him right now.”Biden served in the Senate for 36 years. He ran for president in 1987 but dropped out after a scandal over speeches apparently partly plagiarised from figures including the British Labour leader, Neil Kinnock. He ran for the 2008 nomination too, dropping out of a race dominated by Barack Obama and Hillary Clinton after the Iowa caucuses.He then spent eight years in the White House as a popular vice-president to Obama, earning a reputation for gaffes that could be turned to political advantage, such as his expression of support for same-sex marriage before the president had taken a position, which prompted Obama to move on the issue. He also attracted criticism, for example regarding his physical behaviour towards some women.In 2015 his son Beau Biden, a former Delaware attorney general, died of brain cancer at the age of 46. Share on LinkedIn Democrats This article is more than 4 months old ABC News Politics (@ABCPolitics)Former Vice President Joe Biden defends his record while addressing the Delaware Democratic Party: “I have the most progressive record for anybody running” https://t.co/YNZP0m59Aw pic.twitter.com/FK2DCPeo65March 17, 2019 Delaware US elections 2020 US politics Share on Pinterest Joe Biden: can a veteran centrist win in the polarised age of Trump? Share via Email Read more Share via Email Share on Messenger Shortest Way Home review: Pete Buttigieg as president in waiting Shares124124 Share on WhatsApp … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Support The Guardianlast_img read more

Tech Tip Monday Keyboards

first_imgTo view Closed Captioning, click on the “CC” in the lower right corner of the video.Having trouble viewing the video? Click here!Click here to visit our archived videos.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedMonday Tech Tip: Book Sense XT and DSSeptember 5, 2011In “Easter Seals Crossroads”Monday Tech Tip: The Lomak KeyboardSeptember 26, 2011In “Easter Seals Crossroads”Monday Tech Tip: iPad, tablet and laptop accessoriesOctober 3, 2011In “Easter Seals Crossroads”last_img

Conduent Launches Innovation Center to Drive Customers Digital Transformations

first_imgState-of-the-Art Facility Creates a Curated, Customized Experience for Current and Prospective ClientsConduent Incorporated, a digital interactions company, announced the grand opening of its Innovation Center at Conduent’s corporate headquarters in Florham Park, NJ. The Innovation Center is a technology-driven collaborative space that will help current and prospective clients shape the future of their respective industries.Through data visualization, touch table exploration, dynamic videos, interactive demonstrations and digital workshop sessions, visitors will be guided through an immersive experience, where they will discover solutions to key industry problems, helping them to transform their operations to stay ahead of technological disruption and remain competitive in their sectors. The Innovation Center offers new ways to workshop ideas and interact with technologies firsthand, while engaging with Conduent’s business portfolio.Marketing Technology News: Glocally and Storied Partner to Develop Digital Ad Units Distributing Local Social Content Conduent Launches Innovation Center to Drive Customers’ Digital Transformations PRNewswireApril 26, 2019, 6:41 pmApril 26, 2019 “We are committed to providing digital experiences for our clients’ end users that are individualized, immediate, and intelligent,” said Ashok Vemuri, Chief Executive Officer, Conduent. “The Innovation Center showcases our unique ability to develop and deploy tailored solutions across industries to help our customers prepare for the future and enable their own digital transformations.”The Innovation Center journey will begin by focusing on the end-user each visitor serves, and then exploring and workshopping opportunities to improve the end-user experience as they make their way through the center.Marketing Technology News: Queen’s Award in International Trade for Rapidly Growing Semantic Analytics Technology Company SciBiteThe solution demonstrations highlight Conduent’s capabilities in AI, automation, blockchain, cognitive, data analytics, and mobility that power the company’s solutions.Examples include:AI-powered chatbots such as Dara and our recruitment bot as well as our employee portals such as Life@Work to deliver human-centric experiences.Blockchain solutions to improve clients’ supply chain management as well as help healthcare payer clients resolve inefficiencies related to provider credentialing – an issue that costs the healthcare industry more than $2 billion annually.Mobility analytics platforms that combine interactive data visualization and analytics to optimize public transportation solutions.Marketing Technology News: First-of-its-Kind Consumer Benefits Coverage Index Illustrates Benefits Spending Patterns Across UScenter_img Ashok VemuriConduent Incorporateddata visualizationInnovation CenterMarketing TechnologyNewstechnology-driven Previous ArticleBroadvoice Receives 2019 INTERNET TELEPHONY Product of the Year AwardNext ArticleCheetah Digital Announces Bill Ingram as Chief Product Officerlast_img read more

Scientists Create Airplane That Can Land Itself on Any Runway

first_img 10 Comments Popular Memes That Completely Destroyed Innocent Lives You Have To Read This Before You See ‘Zombieland 2’ ‘Inside Out’ Things Your Kids Will Never Pick Up On By Ryan Whitwam on July 9, 2019 at 7:18 am Sun Baby From ‘Teletubbies’ Is 22 Now & Unrecognizably Gorgeous This ‘Pirates of the Caribbean’ Star is Breathtaking in Reality Cars are getting reasonably good at driving themselves, but what about airplanes? Autopilot has existed for years, but a team of researchers from the Technical University of Munich (TUM) has developed the most autonomous airplane yet. The automated landing system called C2Land uses computer vision to identify the runway and guide the plane down for a safe landing. Commercial planes currently have a system called the Instrument Landing System (ILS), which can be useful when pilots can’t make visual contact with a runway. It relies on radio signals on the ground and on-board receivers to determine the plane’s position, but C2Land doesn’t need that infrastructure. Not all runways and airports will have costly hardware installed, but C2Land doesn’t need anything on the ground other than a runway. That could make it practical for use at smaller and more remote airports where expensive ILS hardware is impractical. C2Land uses GPS for flight control along with a computer vision system. The cameras operate in both visible and infrared, allowing the system to function even in low-visibility conditions. The computer finds the outline of the runway and determines where the plane needs to end up. Combined with current airspeed and altitude, the system can calculate a virtual glide path for a perfect landing. The team explained the system in a series of three papers, but nothing drives home the point like a real-world test. They equipped a Diamond DA42 propeller aircraft with the C2Land system and stuck a test pilot behind the controls. Pilot Thomas Wimmer took the plane up and pointed in the general vicinity of the airstrip, but from there it was all up to the computer. You can see the entire landing, along with the computer’s image recognition, in the video above. Wimmer doesn’t have to take control of the aircraft at all during landing. This isn’t technically the first autonomous landing ever — Boeing accomplished that with a prototype commuter aircraft. However, that was a VTOL (vertical takeoff and landing) vehicle. The TUM system works with the aircraft in service today. Vision-assisted navigation systems like C2Land could become standard in the future, but this one is still just an experiment. Still, the researchers must be confident to put a human aboard the plane and turn the controls over to an algorithm.Now read:The BlackFly Is a Flying Car That Doesn’t Require a Pilot’s LicenseBoeing’s Own Engineers May Have Been Unaware of 737 Max ProblemsNASA, MIT Design Hollow Morphing Airplane Wing Cartoon Episodes So Controversial They Were Banned You Might Also LikePowered By ZergNet Tagged In scienceaiairplanesflightaircraftcomputer vision Post a Comment 10 Comments Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Scientists Create Airplane That Can Land Itself on Any Runway J.K. Rowling Confirms a Hermione Theory We Suspected All Along Huge Scandals That Rocked The History Channellast_img read more

Eggplant and iMethods Expand Relationship

first_img Digital Automation Intelligence SuiteEggplantiMethodsintelligent test automationMarketing TechnologyNews Previous ArticleHow to Use Live Videos for Instagram MarketingNext ArticleBack by Popular Demand: How are Teens Behaving in 2019? iMethods Attains Eggplant Endorsed Service Provider StatusEggplant the intelligent test automation specialist, announced iMethods, a leading healthcare IT solutions provider based in Jacksonville, FL, has attained status as an Eggplant Endorsed Services Provider, the highest level of partnership offered by Eggplant.iMethods earned this designation due to its track record of implementing Eggplant for many health system partners and because it has an Eggplant-certified team of resources readily available for deployment of Eggplant’s AI-powered Digital Automation Intelligence Suite, which automates the entire testing lifecycle.Eggplant and iMethods share a vision to help healthcare providers support patient outcomes and increase productivity. Throughout the duration of the collaboration, partner hospitals have benefited from optimized testing processes, driving the efficiency and quality of technology deliverables. This expanded relationship will enhance both Eggplant’s and iMethods’ ability to positively impact healthcare delivery in the US and improve the quality of patient care.Marketing Technology News: LiveVox and TDECU Share Keys to Optimizing the Customer Experience in a Digital Environment at CCW 2019As an Eggplant Endorsed Services Provider, iMethods will have access to the latest products, tools, training, and support to help deliver intelligent test automation and monitoring solutions for customers.“iMethods’ focus on helping healthcare organizations achieve digital maturity to deliver more coordinated care, improve patient outcomes and better prepare for a digital future make them an ideal Eggplant Endorsed Service Provider. Our Digital Automation Intelligence Suite is pivotal in delivering on our mutual business aims.”Marketing Technology News: Whitebox Raises $5 Million in Series A Funding to Accelerate eCommerce “Factory Floor to Front Door” Tech PlatformCandice Arnold, CMO, Eggplant“Our team at iMethods is excited about the expanded partnership with Eggplant. We have experienced tremendous feedback from our clients as they search for new ways to gain efficiencies and improve software quality. Eggplant has created products that truly advance the delivery of technology through automation. We are thrilled to be working with Eggplant to bring these advancements to the healthcare field.”Marketing Technology News: Only 6% of Small Businesses Focused on Retaining Customers, Despite Main Digital Marketing Goal of Increasing Sales Eggplant and iMethods Expand Relationship PRNewswireJune 26, 2019, 7:11 pmJune 26, 2019 last_img read more

CoreMedia Announces CoreMedia Content Cloud – Marketing Connector on Salesforce AppExchange the

first_img Cloud MarketplaceCoreMediaCoreMedia Contentdigital asset managementMarketing TechnologyNewsOmni-channelSalesforce Previous ArticleOracle Collaborates with Top Oracle PartnerNetwork Platinum Level Members to Rethink Customer Data Platform MarketNext ArticleMindtree to Showcase Contextual, Real-Time Solutions for Personalized Traveler Experiences at HITEC Minneapolis CoreMedia’s customers can now benefit from a powerful multi-cloud solution that enables 360-degree brand storytelling and shoppable customer experiences across all touchpointsCoreMedia announced it has launched CoreMedia Content Cloud – Marketing Connector on Salesforce AppExchange, enabling businesses to leverage powerful, yet easy-to-use, omni-channel content creation and experience orchestration tools with instant previews to create and deliver engaging commerce-driven experiences across multiple channels and devices. The solution allows Salesforce Marketing Cloud customers to take advantage of the advanced content management (CMS) and digital asset management (DAM) capabilities of CoreMedia Content Cloud, a robust java-based system featuring mature open APIs.Marketing Technology News: Freshworks Joins Hands With OrangeOne Corporation, to Aid Digital Transformation of Businesses in JapanBrand consistency across all channelsThe solution allows customers to centrally manage their omni-channel content and digital media assets in CoreMedia Content Cloud’s headless repository and re-use it in Salesforce Marketing Cloud – ensuring brand and messaging consistency across websites, mobile apps, email newsletters and push notifications. In addition to managing their content and assets, users can also access customer segmentation data and business rules in Salesforce Marketing Cloud to create targeted content and to define personalization actions in CoreMedia Studio – and feedback all customer behavior into Marketing Cloud for analytics and insights. Finally, users can easily embed forms created in Salesforce Marketing Cloud into experiences designed with CoreMedia Content Cloud to capture and process user information.Marketing Technology News: New Global Report Reveals 9 in 10 Companies See ‘Self-Service’ as the Future for CustomersWhen combined with our integration with Salesforce Commerce Cloud, Salesforce customers can create beautiful, engaging online experiences that combine branded content with up-to-the-minute product information and transactional capabilities – then instantly publish them via Salesforce Marketing Cloud to any channel or device.Key differentiators include:Flexible Content Management – Organize branded content and rich media centrally in a single, headless repository for reuse across channels and devices.Complete Experience Control – Access content and data from any source to create and preview personalized experiences from a single web-based UI.Omni-Channel Content Delivery – Deliver content and assets easily for a unified and consistent experience across channels.Real-Time Previews – Visualize the online customer experience on any device or context, for any customer segment, across the entire customer journeyExpand eCommerce and Marketing Systems – Easily blend content with commerce for fast distribution across digital channels via Content Cloud’s Integration Hubs – with pre-built connectors for major eCommerce platforms (including Commerce Cloud) as well as Marketing platforms (including Marketing Cloud).“The challenge of delivering the right brand and product stories to the right customer in the right format at the right time and place has never been harder,” said Sören Stamer, CoreMedia Co-Founder and CEO. “That’s why we’ve chosen to integrate our advanced content and asset management capabilities with Salesforce’s user-friendly and powerful solutions. Our AppExchange app allows brands to manage digital experiences at scale, personalize them, and deliver them instantly and consistently to multiple channels – both physical and digital.”Marketing Technology News: Epicor Acquires Auto Care CRM Systems Provider MechanicNet CoreMedia Announces CoreMedia Content Cloud – Marketing Connector on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace PRNewswireJune 17, 2019, 8:33 pmJune 17, 2019 last_img read more

Study Consumers Reject Brands That Advertise on Fake News and Objectionable Content

first_imgStudy: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online Globe NewswireJune 17, 2019, 9:40 pmJune 17, 2019 New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise onHarris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy.The research indicates that the majority of consumers online:are more likely to engage with brands that advertise beside legitimate content;are less likely to engage with brands that advertise next to false, objectionable or inflammatory content;would stop using a brand or product if they viewed the brand’s advertising next to false, objectionable or inflammatory content;believe that advertisers bear responsibility for ensuring their digital ads run beside trustworthy content.“Brand safety incidents have an adverse effect on consumer sentiment – with material commercial implications,” said Wayne Gattinella, CEO of DoubleVerify. “Consumers are more likely to engage with brands that advertise on credible content and will stop transacting with brands that don’t. The impact to brand reputation and brand equity has lasting effects.”Marketing Technology News: SRAX and The ALS Association Give BIGtoken Users a New Way to Donate Real Money with Their Data EarningsFor the study, 2,010 consumers were polled between May 30 and June 3, 2019. In-depth study findings include:Two-thirds would stop using a brand if its ad appeared next to fake or offensive contentWhile online advertising is useful to most consumers today (61%), an overwhelming majority (82%) –say it is important that a brand’s ads appear on content that is safe, accurate and trustworthy.Nearly two-thirds (65%) of consumers would be likely to stop using the brand/product if they viewed the brand’s digital advertising beside false, objectionable or inflammatory content.Marketing Technology News: Merkle Named 2019 Pegasystems’ Partner Excellence in Digital Transformation RecipientAn overwhelming majority believe that brands bear responsibility for ensuring their digital ads run beside content that is accurate, safe and trustworthyNearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that is safe.The majority (61%) say both the brand and the publication/outlet where the ad is placed are equally responsible for ensuring content is safe.With privacy top-of-mind, more than 70% share less data with brands todayAlmost 80% of consumers are more aware of how companies collect and use their personal data than they were 12 months ago. As a result of that, 71% of consumers share less data with brands today.Marketing Technology News: Esri Software Powers Location Intelligence in Microsoft’s Defense System Demonstration Content Onlinedigital media measurementMarketing TechnologyNews Previous ArticleTriton Digital Integrates Centro’s Basis Platform with the a2x Programmatic MarketplaceNext ArticleMongolia’s Mongolsat Networks Optimizes Multi-Screen Video Delivery with Verimatrix and moTV.eulast_img read more

TechBytes with Keith Anderson SVP of Strategy and Insights at Profitero

first_img Keith Anderson is Senior Vice President, strategy and insights, for Profitero. As head of strategy and insights for Profitero, Keith leads Profitero’s product strategy and global analyst team.Prior to his current role, Keith was Vice President of RetailNet Group’s advisory practice and an Analyst for Management Ventures International, now Kantar Retail. He has served as an Advisor to InPlace Mobile, a venture-backed mobile technology company and holds a B.A. from Boston College. Profitero is the eCommerce performance analytics platform of choice for the world’s leading brands. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing.Profitero also allows brands to measure their Amazon sales & share performance, and is the only solution that can correlate Amazon sales & share performance with changes across the digital shelf. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to measure and improve their eCommerce performance. These include Beiersdorf, iRobot, Edgewell, General Mills, Heineken, Kids II, MillerCoors and L’Oreal. TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero Sudipto GhoshJuly 9, 2019, 1:00 pmJuly 8, 2019 About Profitero Tell us about your role and the team/technology you handle at Profitero.As the SVP of Strategy at Profitero, I lead Product Innovation and Strategic partnerships with other technology and data providers. Profitero’s technology uses a combination of Artificial Intelligence and sophisticated Data Science methodologies to help brands measure and improve their e-commerce performance across more than 8,000 retailer sites worldwide. Using our tools, brands assess how they’re positioned and performing at the “digital shelf” in areas they can directly manage and influence like product content, ratings and reviews, e-commerce SEO and SEM, pricing, and on-shelf availability. Additionally, we give them among the most granular and accurate sales and share measurements available covering Amazon. Using our tools and competitive insights, brands can typically identify opportunities to improve e-commerce sales by more than 40%.How did you arrive at Profitero?I joined Profitero in 2014 as the company raised its Series A round of venture capital. Previously, I was Vice President at RetailNet Group, leading the company’s Digital Advisory Practice advising retailers and consumer goods brands on retail and e-commerce strategy, organizational design, capability development, and execution. Through my experiences, I saw first-hand the measurement gap in e-commerce. There were many tools that brands could use to measure and optimize the execution of products on the physical store shelf, but no great solution for measuring and optimizing execution on the “digital shelf.” I had prior experience with Profitero’s founding team and investors, hard-to-replicate technical capabilities and a rich pool of industry-leading data.Tell us more about your latest product that you launched in May 2019?We just launched our AMZ Maximizer suite, which fixes a major blind spot for brands selling on Amazon. While brands know how their own product sales are trending on Amazon, it’s hard for them to measure the two main factors underlying sales performance: daily pageviews of their product pages (traffic) and daily product page conversion rates. AMZ Maximizer provides brands with granular, daily-updated traffic and conversion estimates for all their products. It also allows brands to quickly and easily correlate their traffic, conversion and sales performance with changes in search ranking, pricing, out-of-stock rates, content, and reviews – leading to more precise optimization.How does it help the e-marketers and retail brands?Amazon is so dynamic. There are a number of variables that can drive traffic, conversion or sales up or down for any given product, on any given day. Confronting this “black box” can be daunting for e-commerce teams and marketers: how do you know if you are taking the right actions and pulling the right levers? With AMZ Maximizer, we are helping brands demystify what’s actually driving sales, so they can make more precise and efficient decisions for growth. For example, on any given day, an Amazon account manager can log into our application and see which products are losing page traffic and trace it back to a root cause, such as a product going out of stock or losing top search placement. They can then address the issue and protect sales, much faster.For instance, during our beta period, The Master Lock Company recouped $500,000 in potential lost sales for just a single product by identifying a product that was getting immense interest, but under-performing due to persistent issues with staying in-stock.How can CMOs and eCommerce Pros leverage your technology and solutions to optimize their software stacks? In many ways, Amazon and Walmart.com are analogous to Google, Facebook, or any Digital Marketing channel. There are activities that drive traffic at the top of the funnel, such as sponsoring keywords. And there are activities that improve conversion at the bottom of the funnel, like price, promotions, strong product ratings, and compelling product content.With our technology, CMOs and eComm teams can measure the ROI of their eCommerce marketing activities, just as they would do with any analytics technology to improve their Google, Facebook or other digital investments. Without tools like ours, it’s easy to leave money on the table. As an example, we find that 60% of Amazon sponsored product ads have suboptimal conversion rates. That is, brands are paying to drive traffic to products that we know aren’t converting well. So, either focus on improving those conversion rates or stop throwing away good money and redirect spend to products that are converting.We find that our data actually adds value to other parts of the technology and software stack, especially in areas like PIM/DAMs and review syndication. For deeper insight on this topic, Profitero published a first-of-its-kind map of the modern e-commerce leader’s technology stack.How are E-commerce and Mobile Commerce growing apart? For years, mobile’s share of e-commerce traffic has been growing, but conversion rates have lagged. We see online retailers and their suppliers starting to get more serious about adapting to mobile form factors through investments, like higher-impact visual content.In my view, we’ve spent around 20 years fixated on what I think of as the “demand chain” – essentially, how we attract, engage, and convert shoppers to buyers. With hindsight, it’s not hard to see why: the dawn of the internet, the emergence of smartphones, and the rise of search and social media.Now, as economic and environmental sustainability rise to the top of the agenda, there is incredible interest in the supply chain – what form products take, where their ingredients and materials are sourced from, how they’re produced, how they’re packaged, how they’re stored and handled, and how they’re transported from manufacturing plant to consumer.I mention this because the demand chain and the supply chain are deeply interconnected, even if they don’t feel that way. Warehouses are being automated. Stores are being automated. Delivery is being automated. 3D printing is beginning to mature in some areas.If you’re a marketer or marketing technologist and aren’t thinking about how your objectives, goals, and strategies are enabled or constrained by the shifts occurring on the supply side, now is a great time to make friends in that part of your company.How can Companies truly connect their Marketing Spend with revenue? Why Amazon is yet to lift that veil off it? Via its Amazon Advertising solution, Amazon offers tools that allow brands to measure the revenue impact of their sponsored ad campaigns, in the form of ROAs. But they don’t offer tools for understanding and optimizing performance down the funnel, in terms of how well the pages you are sponsoring are converting or what levers you should pull to optimize conversion. And they have yet to provide brands with a way to measure sales performance relative to competitors or the category, so they can set a true objective yardstick for success. Profitero fills this gap for brands, allowing them to measure ROI throughout the whole funnel, with a way to benchmark against competitors.Why are online retail marketplaces the new battleground for both marketers and e-commerce pros?With a Digital Marketing platform like Google or Facebook, you can impact shoppers at the beginning of their shopper journey (a.k.a. top of the marketing funnel). But once they click on an ad, marketers lose visibility and control over the rest of the journey and metrics like “conversion” and “ROI” fall into a black box. eCommerce sites give marketers a way to measure and optimize the entire purchasing funnel, end to end.eMarketer estimates that two-thirds of US shoppers now start their product searches on Amazon – so already, Amazon is a more effective platform for marketing at the top of the funnel. But with Amazon, your control over the shopper journey doesn’t end there. You can also directly influence other levers, such as product content, promotions and consumer reviews to optimize conversion. Then you can track that activity directly to improvements in sales and competitive sales benchmarks, like market share. It’s easy to see why marketers are shifting 60% of their Google advertising budgets to Amazon.How did GDPR impact your business operations?Since our technology doesn’t collect personal information on any users, it really hasn’t impacted what we do for our customers. Like any business, we’ve had to adapt to be sure we’re compliant in our own marketing communications. About KeithAbout ProfiteroAbout Keith AIAmazondigital marketingKeith AndersonProfiteroROITechBytes Previous ArticleEvergage Named a Leader Again in Gartner’s Magic Quadrant for Personalization EnginesNext ArticleHubSpot Receives Frost & Sullivan 2019 Global Growth Excellence Leadership Award for Marketing Automationlast_img read more

Sadhvi Pragya Gets Second EC Notice in a Day This Time for

first_img Babri MasjidBJPelection commissionHemant Karkare First Published: April 21, 2019, 11:05 AM IST New Delhi: BJP’s Bhopal candidate and 2008 Malegaon blast accused Sadhvi Pragya Singh Thakur was issued another notice by the Election Commission on Saturday, just hours after she was censured for her remarks on 26/11 hero Hemant Karkare.Thakur was served the notice by the Chief Electoral Officer (CEO-MP) for her remarks on the 1992 Babri Masjid demolition. In an interview to a TV channel, she had claimed that she was among those who had razed the disputed structure, which “was a blot on the country”. Thakur had earlier faced flak for claiming that former chief of Mumbai’s Anti-Terrorist Squad Hemant Karkare, who had died in action during the 26/11 terror attacks, lost his life because she had “cursed him”.Addressing party workers in Bhopal, Thakur broke down while narrating the alleged custodial torture inflicted on her after she was arrested in connection with 2008 blast case, in which six persons had died and over 100 were injured.She came down heavily on the late ATS chief, who was awarded the Ashok Chakra for his bravery in facing the Mumbai terror attack, and alleged that she was tortured and abused by him in ways that were “unbearable”.Thakur claimed he used to endlessly haunt her with his daunting questions, to which she had no answers as she was “innocent all along”. She said she cursed Karkare for the alleged threats, torture and miserable treatment in custody. “Maine kaha that era sarvanash hoga (I cursed him that he would be finished),” she said.Referring to sutak, an auspicious period of one month and a half according to Hindu tradition which starts after death or birth of anyone in family, she said that the holy period started on the day she landed in jail and ended the day Karkare was slain by terrorists. “Inauspicious period started for Hemant Karkare when I was arrested. Exactly 45 days later he was killed and that was the end of the inauspicious period,” she said.A massive debate has been triggered in the country over her alleged involvement in Malegaon blasts and the BJP naming her from Bhopal despite her tainted past.last_img read more

Subuhi Joshi Calls Off Engagement With Comedian Siddharth Sagar on Charges of

first_img Chhote Miyan Bade Miyancomedy circusComedy ClassesComedy nights live First Published: May 31, 2019, 4:07 PM IST Comedian Siddharth Sagar, who became popular as Selfie Mausi or Naseer, has finally opened up about breaking up his engagement with long-time girlfriend Subuhi Joshi. Siddharth and Subuhi got engaged in November last year. Within 6 months of their engagement, both the actors have opened up about the ugly turn in their relationship which has made them called it quits. According to a Time of India report, Subuhi Joshi has called off the engagement and accused fiancé Sidharth Sagar of physical abuse.In a statement given to TOI, Subuhi said, “When we separated in 2016, he blamed his mother for it. However, the problem is with his attitude and behaviour. I tried my best to save the relationship. But he loses his cool over petty issues and can get violent. Besides fighting verbally, he would often raise his hand on me. He was going through a financial crush which is why he was disturbed. In March, I even called the cops after he hit me. But when he started crying on the way and sought forgiveness, I told the cops to let him go. Now I have realized that it was a huge mistake.” Siddharth Sagar and Subuhi Joshi have been in a relationship earlier but called it off in 2016 citing issues from Siddharth’s mother’s side. The two later reconciled after Subuhi decided to be back with Sidharth. The lovebirds even hosted a private engagement party inviting close friends. However, Sidharth’s family was not invited to the ceremony.While Siddharth, who started his career with Comedy Circus in 2009, did shows like Chhote Miyan Bade Miyan, Laughter Ke Phatke, Comedy Circus, Comedy Classes, Comedy Nights Live and The Kapil Sharma Show, Subuhi rose to fame with MTV Splitsvilla Season 8.Follow @News18Movies for more last_img read more

Man Beaten to Death for Allegedly Stealing Peacocks in Madhya Pradeshs Neemuch

first_imgNeemuch: A 58-year old man has been allegedly beaten to death by a mob on suspicion of stealing peacocks in Madhya Pradesh’s Neemuch district, police said on Saturday, adding that nine persons have been arrested.The incident occurred on Friday night in Lasudi Antari village under Kukdeshwar police station limits, about 40 kms from the district headquarters, Superintendent of Police Rakesh Kumar Sagar said. Narrating the sequence of events, the SP said some villagers noticed four persons fleeing after allegedly stealing peacocks and chased them. “While three of them managed to escape, the mob caught hold of Hiralal Banchhda, a Dalit, and thrashed him,” he said.Banchhda was rushed to hospital by police where he died during treatment, the SP said, adding that four dead peacocks were found with the deceased.A case under various sections of the Indian Penal Code (IPC) and the SC/ST (Prevention of Atrocities) Act has been registered against 10 villagers, and nine of them have been arrested.The deceased and three others were booked under the Wildlife Protection Act, he added. lynchinglynching madhya pradeshStealing Peacocks First Published: July 20, 2019, 5:47 PM ISTlast_img read more

Digital Trends Live Partial lift of Huawei ban Samsung foldable phone more

first_img Editors’ Recommendations On this episode of Digital Trends Live, host Greg Nibler and DT content specialist Chris DeGraw discuss the trending tech topics of the day, including a partial lift by the U.S. of the Huawei ban, the approach of Prime Day, adding noise to electric cars, Samsung’s rumored vertically foldable phone, Starlink’s loss of control over three satellites, the Sony Walkman’s 40th anniversary, and more.Christian Nascimento, vice president of product management for Comcast Business, discusses the future of the connected office, and how the Internet of Things and A.I. are set to change the way we do business.Nibler then welcomes Zohar Levy, chief executive officer of Seedo Corp., to talk about the future of hydroponically grown plants, and bringing automated hydroponic technology to the consumer.Finally, Sabrina Philipp, founder and CEO of Sabrina Philipp, LLC, joins us to talk about the multimillion dollar social media company she created after moving to Bali with only $800. Digital Trends Live: Drone delivery OK’d, Aerosmith’s immersive concert, and more Digital Trends Live: Prime’s one-day shipping, Samsung Fold delay, and more Digital Trends Live: Google I/O wrap-up, Lyft and Uber strike, and more Digital Trends Live: Facebook’s Study, Uber’s fast-food drones, deepfake Zuck Digital Trends Live: Huawei updates, Starlink launch, and Pac-Man’s birthdaylast_img read more