Technological trends in tourism

first_imgOne of the main conclusions of the 52nd ITB Fair in Berlin was that travel agencies, hotels, as well as airlines, or anyone working in tourism, should not lag behind modern technological trends. Technology plays an important role in improving the user experience. Namely, with the help of it, you can not only speed up the processes, but also personalize the offer according to the preferences of your guests. And this year we had the opportunity to see a lot of examples of how virtual reality can promote a destination or a travel agency offer. For example, a cruise or a ride in an adrenaline park. The person puts on his “glasses” and the next moment is teleported to some distant and unusual place. Virtual reality instantly arouses the need to go on a trip!Instead of resisting digitization, we need to embrace it. It is inevitable and opens up some completely new possibilities in the hotel and tourism industry.For those who could not attend, we bring a brief overview of the technological topics discussed last week at the ITB trade fair in Berlin. Pepper – a robot in human formeTravel Day started in a very interesting way! Robot Pepper conducted an interview with David Ruetz, director of the ITB trade fair in Berlin. Together they greeted the guests and started a conversation about the future of tourism technology.Robots in human form are increasingly used in tourism. Mention has been made of very promising results related to these robots that provide services to international tourists in destinations. Where can robots be used? Robots in tourism, for example, can range from robots that could deliver breakfast to a hotel room to luggage carriers that would walk behind hotel guests. Service robot Pepper showed off his skills live on stage. Are you ready to introduce such technologies in the business of your hotel?ChatbotsAmong the various trends that have emerged, chatbots stand out in particular – an automated way of interacting with clients. The simplest is to define them as artificially intelligent programs that talk to people through a chat interface. Think of a chatbot as a personal assistant who can respond to inquiries or make recommendations on a particular topic in real time.The importance of connecting European tourism professionalsDuring the lecture on China and the Far East, which is expected to represent the majority of tourists visiting Europe by 2020, interesting information was presented. The Chinese view Europe as one destination. They may not be the only ones who perceive it that way. This means simply exchanging information between European countries and connecting tourism professionals across Europe. If we only look at rail traffic, we can see that this is not the case. It is therefore not surprising that E. Santander, Executive Director of the European Tourism Commission (ETC) pointed out that Europe is not competing with the United States or Australia, but we are creating problems for ourselves.Lack of online booking system for tours, excursions and tripsSome criticism was also directed at the work of travel agencies and tour organizers. Although travel agencies use social networks, they (consciously or unconsciously) omit the possibility of booking on them. The lecture talked about different possibilities tour and excursion reservations available on Facebook and Instagram. eWOMeWom is an acronym from the English term Electronic Word of Mount, in translation electronic recommendation. These are websites for reviews of accommodation, restaurants, city tours, etc. The most famous such site is TripAdvisor. We can say with certainty that every person planning a trip visits TripAdvisor and looks at the reviews before choosing a restaurant, hotel or tour. It is therefore important to leave a good impression and invite your guests to leave a review on the web.  Blockchain technologyIn addition, the methods of payment in the tourism industry were also discussed, so the conversation turned to blockchain technology. It was discussed that the introduction of the same could reduce costs, and payments would be posted in real time, regardless of the bank in which we are located. But as currencies are volatile and have not been accepted as a means of payment by the government of any country in the world, blockchain technology seems like a distant future for now.Overtourism – How to solve the problem of seasonality in tourism?Although not a technological topic, we will end this article with the increasingly frequent crowds in tourist places, known as overtourism. It negatively affects the sustainability of destinations and the general satisfaction of guests, not only in Croatia, but globally. Therefore, a panel on the topic was held overcrowding of destinations due to the effects of tourism, in which the mayor of Dubrovnik also participated. He said that he would solve this problem in Dubrovnik with a system of timely informing visitors, using modern communication channels such as a smartphone application. As Mayor Franković pointed out, in addition to enriching the tourist offer with selective forms of tourism such as medical tourism, which undoubtedly prolongs the tourist season, technology plays a major role. The question of how technology can solve seasonality in tourism will be discussed in more detail at 3T conference which will be reflected on March 20, 2018, in Zagreb. We invite you to definitely come to this useful panel!Author: Barbara Črgar, Orioleslast_img

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