Marketing strategies for your credit union’s 2019 roadmap

first_img continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Many credit unions have the best of intentions to create and launch amazing marketing campaigns, but when things get busy throughout the year, marketing is oftentimes the first thing to fade into the background. Now that 2019 is almost here, it’s time to start planning for next year’s marketing initiatives. If your credit union finds that marketing gets pushed off to the side each year, it may be more effective to commit to a few key elements rather than creating an exhaustive plan that will be difficult to manage. Here are 3 key items that will give your credit union the most bang for its buck next year.Improve Digital Advertising and FintechPaid ads are one thing that credit unions have been slow to embrace. Last year just 27% of credit unions claimed that digital marketing was a key part of their strategy, compared with 63% of larger financial institutions. The hesitation to invest in digital advertising is partially due to the uncertainty of its value and return on investment, although, the recent analytics don’t lie. This year, credit unions are expected to increase their marketing budget for digital advertising to better align and compete with the rest of the industry. Now, with targeted advertising and filters that allow credit unions to narrow their scope and better reach their audience, it’s no surprise that they are increasing their spend in areas such as Google Ads, Facebook ads, and more.last_img

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