20SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading » Email. Can’t live with it; can’t live without it. As a consumer, how many times have you scrolled through your inbox and wondered, “why on Earth do I get so much junk mail?!” It’s okay to admit it. I’m a marketer, and I still feel that way about 92.6% of the time. On the flip side, that “junk mail” lets me know about the upcoming can’t-miss concert, the Groupon deal I can’t pass up, and when my car is due for its next oil change. So, like I said, can’t live with it, can’t live without it!For many financial institutions and businesses alike, email marketing is an “easy” and “free” way to market to their customers, and—maybe even—pick up a few new ones. Whether you’re an email marketing novice, or have been at it for some time, there are always new tips and tricks you can learn to improve your skills.Before we dive in, let me start by saying there are a few email marketing rules you cannot afford to break. Read our Do’s and Don’ts of email marketing for the complete list.