Member rewards and the modern consumer

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr In today’s ultra-competitive credit/debit landscape, the benefits offered can make a substantial difference in a consumer’s mind. Like many other aspects involved in the buying experience, rewards programs are quickly evolving to meet escalating consumer expectations.This past week, we had the opportunity to talk with Andrew Gates, Loyalty Consultant with CO-OP, about how CO-OP Member Rewards is staying a step ahead of the competition to offer members a uniquely gratifying experience. Here are his valuable insights from our discussion.Q. How does Member Rewards differ from a typical credit/debit loyalty program?A. We are making it easier than ever for members to earn points, without adding cost for the credit union. Where CO-OP makes a big effort is primarily in the merchant-funded space. It is safe to say that we have the most robust merchant-funded rewards program in the industry. In terms of national online products, CO-OP is leading the way with the soon to be released browser plugin, which allows a member to get their rewards from the merchant they are buying from without going through a third party or a rewards website. It makes things more convenient for the member because the logo of the program shows up everywhere they can earn bonus points, including search results in Google, Bing and Yahoo searches. continue reading »last_img

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