Winner of charities category in NMA Effectiveness Awards 2003

first_img Howard Lake | 3 July 2003 | News Winner of charities category in NMA Effectiveness Awards 2003 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. The Consumers’ Association has won the Charities Award in the New Media Age Effectiveness Awards 2003.The organisation won for its endowmentaction.co.uk campaign implemented by agency Green Cathedral. “This is a good example of what other charities should be doing,” said the judges. “The CA has managed to explain complex information in a way that’s accessible to all.”Comic Relief was highly commended for its Sport Relief Total Ticket campaign, working with agency Flytxt. This campaign paved the way for the charity’s use of SMS in other fundraising activities. Sports fans were invited to answer a sport-related question via premium-rate SMS or by calling a premium rate phone line. The judges said it was “ahead of the game and a campaign that moves charities forward in how they go about raising donations.” Advertisement  32 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Tagged with: Awards Consulting & Agencies Digital YouthNet UK was shortlisted for the award for its The Pull-o-meter campaign implemented by Digital Outlook. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img

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