DraftKings strikes WWE collaboration deal

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Read the full article on iGaming Business North America. DraftKings has struck a deal to become the official gaming partner of WWE, the US-based wrestling entertainment promoter. Regions: US Social gaming Companies: DraftKings Email Address Tags: WWEcenter_img Topics: Social gaming 29th March 2021 | By Richard Mulligan DraftKings said that the agreement, which will give the operator an exclusive licence to media assets and in-game branding for WWE pay-per-view events, is “subject to regulatory approval in all applicable jurisdictions” across the US. Subscribe to the iGaming newsletter The partnership will focus initially on DraftKings’ free-to-play pools product, with the first offering set to coincide with the 37th edition of WWE’s annual WrestleMania event, which will take place on the weekend of April 10-11. DraftKings strikes WWE collaboration deallast_img

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